Website Terms of Use

Who we are

This website is operated by Efficiency Engine.

Efficiency Engine provides workflow automation, reporting systems, campaign monitoring and related consultancy services for agencies and performance teams.

You can contact us at hello@efficiencyengine.co.uk or by telephone on 01244 267679.

About these terms

These terms apply when you visit, browse or otherwise use the Efficiency Engine website.

By continuing to use the website, you agree to use it in accordance with these terms. If you do not agree with them, you should stop using the website.

Website content

We aim to keep the information on this website useful, accurate and current. However, the website is provided for general information and business-development purposes.

We may update, remove or change website content, service descriptions, examples, prices or availability without notice.

Case studies, calculations, performance examples and estimated efficiency improvements are provided to demonstrate how particular systems or workflows may operate. Results depend on the starting process, data quality, technology, team structure and implementation context.

No professional advice

Content on this website does not constitute legal, financial, accounting, employment, data-protection or other regulated professional advice.

Automation, reporting and marketing information is provided as general guidance. You should obtain appropriate specialist advice before making decisions where professional or regulatory obligations apply.

Intellectual property

Unless stated otherwise, the content and materials on this website belong to Efficiency Engine or are used with the permission of their respective owners.

This includes:

• Written website content and service descriptions.
• Branding, logos, graphics and visual layouts.
• Diagrams, process illustrations and system examples.
• Calculators, frameworks, downloadable materials and original resources.
• Code, automation concepts and demonstrations shown on the website.

You may view and print reasonable extracts for your own internal, non-commercial use. You must not reproduce, republish, sell, distribute or commercially exploit website materials without prior written permission.

Ownership and usage rights for work created during a client project are dealt with separately in the applicable proposal or service agreement.

Acceptable use

You must not use this website:

• For any unlawful, fraudulent or misleading purpose.
• To introduce malware, malicious code or harmful technology.
• To gain unauthorised access to the website, hosting environment or connected systems.
• To disrupt, overload, damage or impair the website or its availability.
• To scrape, copy or extract content systematically for commercial reuse without permission.
• To impersonate another person or submit false or misleading information through website forms.
• In a way that infringes intellectual-property, privacy or other legal rights.

Third-party links and services

This website may contain links to third-party websites, platforms, tools or services. These links are provided for convenience and context.

We do not control third-party websites and are not responsible for their content, availability, security, privacy practices or terms. A link does not necessarily represent an endorsement or commercial relationship.

You should review the relevant terms and privacy information before using a third-party service.

Availability and security

We take reasonable steps to operate and protect the website, but we do not guarantee that it will always be available, uninterrupted, error-free or free from harmful code.

Access may be suspended or restricted for maintenance, security work, updates or circumstances outside our reasonable control.

You are responsible for maintaining appropriate security, software and backups on any device used to access the website.

Liability

Nothing in these terms excludes or limits liability where doing so would be unlawful. This includes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.

To the extent permitted by law, Efficiency Engine is not responsible for losses arising solely from reliance on general website content, temporary website unavailability, third-party websites or use of the website in breach of these terms.

Any liability connected with paid client services is governed by the separate commercial agreement covering those services.

Privacy and cookies

Personal information collected through this website is handled in accordance with our Privacy Policy.

Information about cookies, analytics technologies and consent choices is available in our Cookie Policy.

You can change your cookie preferences using the cookie settings control available on the website.

Changes to these terms

We may update these terms to reflect changes to the website, our services or relevant legal requirements.

The latest version will be published on this page with an updated revision date. Continued use of the website after an update means the revised terms apply to your subsequent use.

Governing law

These website terms are governed by the laws of England and Wales.

The courts of England and Wales will have jurisdiction over disputes relating to these terms, subject to any mandatory rights that apply under relevant law.