Turn website traffic into qualified agency leads.
Give prospects a useful, personalised result while your agency captures the problems, priorities and commercial signals needed to follow up intelligently.
Give prospects a useful result before asking them to make an enquiry
Capture the prospect’s channel, challenge, budget, urgency and intent
Assess every submission against the same qualification criteria
Deliver results, recommendations and notifications immediately
Give prospects something useful. Give your team something actionable.
We build branded assessments that diagnose what a prospect needs, return a relevant result and give your team the context to prioritise and personalise every follow-up.
Most agency forms collect contact details. They do not create qualified opportunities.
A name, email address and message tell your team who submitted the form—but rarely explain what they need, how urgent it is or whether the opportunity is commercially viable.
That context then has to be reconstructed through emails, discovery calls and manual research while the strongest prospects wait alongside everyone else.
Lead capture should begin the diagnosis—not simply notify the agency that someone completed a form.
A generic thank-you message provides little incentive to engage or continue the conversation.
Need, budget, urgency, current performance and buying intent remain unknown.
Strong opportunities can be overlooked while weak enquiries consume unnecessary sales time.
High-value prospects, early-stage researchers and poor-fit enquiries receive essentially the same treatment.
Move from contact capture to intelligent qualification.
Replace generic forms and manual lead triage with an interactive system that captures intent, scores the opportunity and gives both sides a useful next step.
See the Live Assessment →Qualification systems built around the services your agency wants to sell.
The same underlying assessment engine can support different questions, scoring logic, recommendations and follow-up journeys—without rebuilding the entire system each time.
Give every prospect an immediate marketing recommendation.
A prospective client answers focused questions about their growth goals, current marketing, budget, performance challenges and readiness to invest. The system analyses those answers and returns a useful, personalised recommendation immediately.
Growth objectives, current channels, marketing budget, performance problems, tracking readiness and commercial priorities.
Service fit, opportunity strength, buying readiness and whether paid search, SEO or another marketing system is the strongest next step.
An instant audit or recommendation for the prospect and a structured qualification summary for the agency’s sales team.
Everything needed to turn an assessment into a qualified sales opportunity.
The prospect sees a useful, professionally branded assessment that helps them understand their strongest marketing opportunity.
Behind that experience, the agency captures the answers, commercial context and qualification signals needed to decide which opportunities deserve attention.
It combines lead generation, qualification and personalised follow-up in one connected system.
- Fully agency branded
- Built around your services
- Connected to your sales process
We design the qualification logic before we build the assessment.
A useful assessment is the final layer. First we define the services, questions, qualification signals and sales actions the system needs to support.
Define the services you want to sell, the prospects you want to attract and the signals that indicate a strong commercial fit.
Plan the questions, conditional routes, scoring rules and personalised recommendations each prospect should receive.
Develop the branded assessment, result pages, email outputs and structured qualification summary.
Embed it on your website, connect notifications or CRM workflows, test every pathway and launch.
Choose the qualification system that matches how your agency sells.
Start with one focused assessment or build a reusable qualification engine across multiple agency services. Every package is designed, branded and implemented for you.
Instant Audit
Launch one focused PPC, SEO, CRO or marketing assessment that gives prospects an immediate result.
- ✓ One focused assessment journey
- ✓ Up to eight questions
- ✓ Full agency branding
- ✓ One personalised result
- ✓ Prospect result email
- ✓ Agency lead notification
- ✓ Website implementation
- ✓ 14 days of post-launch support
Qualification System
Build a complete qualification journey with conditional questions, weighted scoring and multiple recommendations.
- ✓ One complete assessment journey
- ✓ Up to twelve questions
- ✓ Conditional question pathways
- ✓ Weighted qualification scoring
- ✓ Up to four personalised outcomes
- ✓ Prospect result email
- ✓ Structured agency lead summary
- ✓ One sales or CRM connection
- ✓ Complete conversion tracking
- ✓ 30 days of post-launch support
Multi-Service Engine
Create a reusable qualification engine across several agency services, audiences or assessment journeys.
- ✓ Up to three connected assessments
- ✓ Up to twenty questions per journey
- ✓ Advanced conditional pathways
- ✓ Multi-service qualification scoring
- ✓ Multiple recommendation pathways
- ✓ Personalised prospect outputs
- ✓ Advanced lead routing
- ✓ CRM and notification connections
- ✓ Complete conversion tracking
- ✓ 60 days of post-launch support
Everything you need to know before building your qualification system.
Clear answers about how the system works, what it connects to and what your agency can expect before, during and after implementation.
No. A standard form records information. This system uses structured questions, conditional pathways and scoring rules to assess the opportunity, recommend an appropriate service and give your agency a complete qualification summary.
Yes. It is built around your branding, tone of voice, qualification criteria and service offering. It can support PPC, SEO, paid social, CRO, website performance or several connected marketing services.
We define the scoring methodology with you before development. Answers can be weighted against service fit, budget, urgency, current performance and buying readiness. The prospect receives a relevant result while your agency receives the answers and qualification context behind it.
In most cases, yes. The assessment can be embedded into WordPress and most modern website platforms. Enquiries can be delivered by email or connected to your CRM, spreadsheet, Slack channel or existing sales workflow. Every stage is designed for desktop and mobile.
An Instant Audit can typically launch within 7–10 working days, a Qualification System within 2–3 weeks and a Multi-Service Engine within 3–5 weeks. There is no compulsory monthly Efficiency Engine fee, although third-party software costs may apply. Optional ongoing support starts from £250 per month.
No system can guarantee lead volume because results depend on traffic quality, positioning, demand and follow-up. It gives prospects a stronger reason to engage, captures more useful information and gives your agency a measurable qualification process for the traffic it already attracts.
Let’s build the qualification system your agency needs.
Tell us which services you want to generate leads for and how your agency currently handles new enquiries. We’ll use that information to recommend the right assessment package and implementation approach.
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No obligation or generic sales presentation
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A clear recommendation based on your services and sales process
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Fixed project scope and pricing agreed before work begins
