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Privacy and data protection

Privacy Policy

This policy explains what personal information Efficiency Engine collects, why we use it, who we may share it with and the rights you have over your data.

Last updated: 9 September 2026

1. Who we are

Efficiency Engine is operated by Jaimie Creek trading as Efficiency Engine. For personal information collected through this website and our direct business activities, Efficiency Engine is the data controller.

This means we decide why and how that personal information is used.

You can contact us about privacy or data-protection matters at hello@efficiencyengine.co.uk or by telephone on 01244 267679.

2. Information we collect

Depending on how you interact with us, we may collect:

✓ Your name, job title and contact details.
✓ Your business or agency name, website and general company information.
✓ Information provided through an Efficiency Review, contact form or questionnaire.
✓ Details about your agency’s workflows, reporting, systems, challenges and priorities.
✓ Emails, call notes and other correspondence between you and Efficiency Engine.
✓ Contract, project, invoicing and payment-related records.
✓ Website usage information, including pages viewed, approximate location, browser and device information.
✓ Cookie choices and consent preferences.

We do not intentionally request special-category personal information through our general website forms. Please do not submit sensitive personal information unless it is necessary and has been agreed with us in advance.

3. How and why we use personal information

Purpose Information used Lawful basis
Responding to enquiries and arranging an Efficiency Review Identity, contact details, business information and form responses Steps taken at your request before entering a contract and our legitimate interest in responding to genuine business enquiries
Preparing proposals and discussing potential work Business requirements, correspondence and project information Steps taken at your request before entering a contract
Delivering contracted services Contact, contract, project, platform and operational information Performance of a contract and our legitimate interest in managing the service effectively
Managing accounts, invoices and business records Contact, contract, transaction and payment information Performance of a contract and compliance with legal obligations
Understanding website use and improving performance Analytics, device and website-interaction information Your consent
Maintaining website and information security Technical logs, device information and security records Our legitimate interest in protecting our website, systems and users
Establishing, exercising or defending legal claims Relevant correspondence, project, contract and transaction records Our legitimate interests and compliance with legal obligations
Our legitimate interests
These include responding to genuine business enquiries, operating and improving our services, protecting our systems, maintaining appropriate records and establishing or defending legal claims. We consider whether these interests are proportionate and whether your rights override them.

4. Forms, questionnaires and enquiries

Our website uses Gravity Forms to collect enquiries and Efficiency Review submissions. Information entered into a form may be stored within the website database and sent to us by email.

We use this information to review your submission, understand your requirements, contact you and determine whether Efficiency Engine may be able to help.

Required fields are identified on the relevant form. If you do not provide the required contact information, we may be unable to respond or arrange the requested review.

Submitting an enquiry does not place you under any obligation to purchase services.

5. Analytics, cookies and similar technologies

We use Google Analytics 4, connected through Google Site Kit, to understand how visitors use the website. Analytics may process information such as pages visited, approximate location, device type, browser and interactions with the site.

Non-essential analytics technologies are only enabled after you provide consent through the Complianz cookie banner. You can reject non-essential technologies or change your preferences at any time using the Cookie Settings control.

Google may process Analytics information outside the United Kingdom. More information is available in Google’s Privacy Policy.

Details of the technologies identified on this website, their purposes and durations are available in our Cookie Policy.

6. Client project and platform data

When delivering automation, reporting, monitoring or workflow services, we may process information held within a client’s platforms or systems.

Where a client determines why that information is processed and Efficiency Engine acts only on the client’s documented instructions, the client remains the data controller and Efficiency Engine acts as a data processor.

The scope, purpose, access arrangements, retention, confidentiality requirements and responsibilities for that processing will be defined in the relevant agreement or data-processing terms.

Client data is not reused to provide services to another client. Access is limited to what is reasonably necessary to deliver and support the agreed work.

7. Who we may share information with

We may provide limited information to:

✓ Website hosting, maintenance and security providers.
✓ Email, document-storage and business-software providers.
✓ Google, where Analytics has been enabled with your consent.
✓ Professional advisers, including accountants, insurers or legal advisers.
✓ Authorities, regulators or courts where disclosure is legally required.
✓ Specialist subcontractors where necessary for agreed client work and appropriate protections are in place.

Service providers are only given the information reasonably necessary to perform their role. We do not sell personal information.

8. International data transfers

Some technology providers may store or process information outside the United Kingdom. Where personal information is transferred internationally, we use providers and arrangements designed to provide an appropriate level of protection.

Depending on the destination and provider, protections may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses or another lawful transfer mechanism.

You may contact us for further information about the safeguards relevant to a particular transfer.

9. How long we keep information

✓ General enquiries and unsuccessful proposals are normally retained for up to 24 months after the last meaningful contact.
✓ Client, contract, project and financial records may be retained for up to six years after the relevant relationship ends.
✓ Analytics information is retained according to the settings applied within Google Analytics and reviewed periodically.
✓ Cookie and consent information is retained for the periods described in the Cookie Policy.
✓ Information may be retained longer where required by law or needed to establish, exercise or defend a legal claim.

When information is no longer required, it is deleted, anonymised or securely disposed of.

10. How we protect personal information

We use proportionate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

✓ Restricted user access and role-based permissions.
✓ Strong authentication and secure account-management practices.
✓ OAuth or service-account access where appropriate instead of shared passwords.
✓ Secure hosting, software updates, backups and monitoring.
✓ Confidentiality obligations and documented client instructions.
✓ Access being revoked when it is no longer required.

No internet-based service can guarantee absolute security, but we regularly review the measures appropriate to the information and systems involved.

11. Your data-protection rights

Depending on the circumstances and lawful basis, you may have the right to:

✓ Request access to the personal information we hold about you.
✓ Ask us to correct inaccurate or incomplete information.
✓ Ask us to delete your information.
✓ Ask us to restrict how your information is used.
✓ Object to processing based on legitimate interests.
✓ Receive certain information in a portable format.
✓ Withdraw consent where processing is based on consent.
✓ Complain to the Information Commissioner’s Office.
Your right to object
You have the right to object to processing based on our legitimate interests. You also have an absolute right to object to direct marketing. To exercise this right, email hello@efficiencyengine.co.uk.

We may need to verify your identity before completing a request. We normally respond within one month, although additional time may be permitted for certain complex requests.

12. Automated decision-making

We do not use personal information collected through this website to make solely automated decisions that produce legal or similarly significant effects.

Automation may support administrative, reporting or analysis processes, but human review remains part of consequential business decisions.

13. Children’s information

This website and our services are intended for businesses and professionals. They are not directed at children, and we do not knowingly collect personal information from children through the website.

14. Changes to this policy

We may update this policy when our services, systems or legal obligations change. The latest version will be published on this page with its updated date.

15. Contact and complaints

Contact us first if you have a question or concern about how your personal information has been handled. We will investigate and respond as promptly as possible.

Data controller Jaimie Creek trading as Efficiency Engine
Email hello@efficiencyengine.co.uk
Telephone 01244 267679
Website efficiencyengine.co.uk

Information Commissioner’s Office

You can also complain to the Information Commissioner’s Office through its online complaints service or by calling 0303 123 1113.

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