Stop rebuilding every audit from scratch.
Every account is assessed against the same standards without every specialist rebuilding the analysis manually.
It applies the same standards to each account, saving specialists from repeating the analysis manually.
Specialist time saved
Reduction in audit production time
Audit production and delivery
Specialist validation and review
Apply your audit methodology consistently across every account.
Automate your agency’s repeatable audit checks and evidence gathering so specialists can spend more time assessing the findings and deciding what to recommend.
Every audit starts with too much repetitive work.
Your specialists already know what they’re looking for.
They still spend hours gathering data, working through familiar checks, calculating metrics, documenting issues and turning observations into a report.
That means expensive specialist time is being used long before expert judgement is actually needed.
Exports, campaign structures, performance metrics and supporting evidence all need assembling.
Structure, targeting, tracking, budget efficiency and delivery standards are assessed again and again.
Specialists spend valuable time surfacing patterns that could be detected systematically.
Findings, evidence, scores and recommendations become another recurring production task.
Remove the repetitive analysis before the specialist review.
Set your audit standards once, then use the same checks across every account. The system gathers the evidence and flags issues for your specialists to review.
Data Preparation
Organise account, campaign, ad set, creative, conversion and performance data into a consistent audit structure.
Structural Checks
Apply repeatable checks across account architecture, campaign setup, targeting, naming, segmentation and other agreed standards.
Performance Analysis
Identify unusual spend patterns, inefficient activity, performance gaps and opportunities against the rules your agency uses.
Tracking Review
Surface inconsistencies between measurement sources, missing activity and obvious issues that need specialist investigation.
Structured Findings
Turn detected issues into structured findings with supporting evidence, clear context and recommended next steps.
Audit Output
Prepare scored sections, summaries and prioritised recommendations for specialist review.
Prepare audits automatically for specialist review.
The system runs repeatable checks, gathers evidence and prepares the audit so your specialists can review the findings and refine the recommendations.
See Audit Automation Results →Data is organised, repeatable checks are applied and structured findings with supporting evidence are prepared.
Specialists review the evidence, refine the recommendations and decide what should reach the client.
A complete account audit, prepared before specialist review begins.
This example shows how account data becomes a structured assessment, with evidence, findings and recommendations prepared for specialist review.
From account data to evidence-backed audit findings.
Account exports and supporting context are assessed against your approved framework before specialist review begins.
Organised account, campaign, ad set, creative, conversion and performance data.
Structure, tracking, targeting, delivery, budget efficiency and your framework-specific standards.
Scores, supporting evidence, risks, warnings and recommended priorities.
Validate the evidence, add commercial context, refine the recommendations and decide what should reach the client.
Your specialists review the findings and approve any account changes.
The system organises the evidence and prepares prioritised recommendations. Your specialists validate the findings, add client context and decide what should be approved, changed or withheld.
Findings are ranked by severity, expected impact, implementation effort and review status.
Supporting evidence, recommended actions, proposed owners and implementation risks.
Validate the recommendation, request changes, accept the risk or approve the next step.
Review decisions, requested changes, approved actions and the status of every recommendation.
Stop paying specialists to build the same audit from scratch.
Turn recurring checks, analysis, scoring and audit production into a structured system your team can review and refine.
More audit capacity without lowering the standard.
Apply your audit checks faster and more consistently, with less manual preparation for your specialists.
Faster Audits
Reduce the time required to move from raw account data to meaningful findings.
More Consistency
Apply the same checks, logic and standards across every audit.
More Specialist Capacity
Give specialists more time to assess findings by automating audit preparation.
Stronger QA
Reduce missed checks, inconsistent scoring and sections being overlooked.
Reusable Methodology
Build your agency’s audit checks into a system your team can use for every account.
More Commercial Capacity
Run more prospect or client audits without proportionately increasing delivery time.
Turn your audit methodology into a system.
Start with the checks, scoring, evidence and decision points your specialists already use, then structure the repeatable parts into an audit engine your team can apply consistently.
Map the audit
Document checks, scoring, evidence requirements and specialist decision points.
Define the rules
Separate repeatable analysis from the areas that need judgement and context.
Create the audit engine
Build the data processing, checks, scoring, outputs and audit-generation workflow.
Test real accounts
Validate the system against actual audits, refine the logic and train the team.
15+ years in digital marketing shapes how I build audit automation systems.
I’ve managed Google Ads and Meta campaigns, worked with GA4 and conversion tracking, reviewed account structures, analysed performance data and carried out detailed paid media audits across different types of accounts.
That experience helps me identify which checks can be automated and which findings need a specialist to assess them against the client’s goals.
I build the system around your team’s existing audit checks and evidence requirements, with specialists reviewing the findings and deciding what to recommend.
Jaimie Creek
Founder
Common questions about audit automation.
Clear answers to the questions agencies usually have about accuracy, specialist judgement, consistency and how automated audits are checked.
No. Automation handles the repeated checks, data organisation and first-stage analysis. A specialist reviews the evidence, adds context, refines the recommendations and decides what should reach the client.
The system is built around checks, scoring rules and evidence requirements agreed in advance. Findings are supported by the available data and remain subject to specialist review before recommendations are approved or shared.
Yes. Your existing methodology provides the starting point. We structure the checks, scoring, evidence and decision points your specialists already use, then systemise the repeatable work around them.
The structure and standards can remain consistent while the evidence, findings and recommendations change for each account. Consistency in the process does not mean generic conclusions.
Any audit containing repeatable checks can be assessed. Typical examples include paid media accounts, campaign structures, tracking, landing pages, CRO reviews and other services where the same framework is repeatedly applied.
The system can evolve with your methodology. Checks, scoring rules, evidence requirements and output sections can be updated as your services, standards or client requirements change.
Turn your audit methodology into something your agency can reuse at scale.
Map your current audit process, identify the repetitive analysis and production work, and see where automation could return specialist time without weakening the output.
